Which campaigns produce customers who actually use the product?
Tag accounts with their campaign source at sign-up. Accoil shows you engagement scores, activation rates, and retention — by channel, campaign, and cohort.
After the sign-up, you're blind
You can measure clicks, conversions, and cost per sign-up. After that, you're blind. Which campaigns produce users who activate? Which channels drive retention? You can't tell — because your marketing tools don't see product engagement.
- — “We have no idea which campaigns produce users who actually activate”
- — “Our segments are based on company size, not product behaviour”
- — “We can't measure campaign quality beyond the sign-up”
How Accoil helps marketing teams
See engagement by campaign source
Tag accounts at sign-up. Accoil shows engagement scores (0-100) by campaign, channel, and cohort — so you see which sources produce accounts that activate and stay, not just accounts that register.
Learn about engagement scores→
Build segments from product behaviour
Create dynamic segments based on what accounts actually do: stalled trials, newly activated, power users, expansion-ready. Segments update automatically and sync to HubSpot and Salesforce.
Learn about segmentation→
Track activation by channel
Compare activation rates across campaigns and cohorts. When a paid channel produces 3x the sign-ups but half the activation rate of organic, you know where to shift budget.
Learn about activation→
Trigger campaigns from behaviour
Automations fire when accounts enter segments — re-engagement for stalled trials, expansion nudges for high-engagement accounts. Behaviour-based timing, not arbitrary drip schedules.
Learn about automations→What it looks like in practice
Before
- 500 trial sign-ups across three campaigns
- Leadership asks which produced the best customers
- You can show volume and cost-per-sign-up
- Zero data on activation or retention by campaign
- Budget splits evenly — no quality signal to differentiate
After
- Campaign A: 45% activation, avg score 62
- Campaign B: 12% activation, avg score 34
- Campaign C: 68% activation, avg score 78
- Budget shifts from B to C
- Re-engagement segment for stalled B users lifts activation 25%
Key capabilities for marketing
Engagement scores by source
Campaign quality measured by product usage, not just sign-ups
Behaviour-based segments
Dynamic audiences built from product behaviour, synced to your CRM
Activation tracking
Activation rates by campaign, channel, and cohort
Automated audience sync
Segments flow to HubSpot and Salesforce continuously
Start measuring campaign quality
- Engagement scores by campaign source
- Behaviour-based segments that sync to your CRM
- Activation rates by channel and cohort
Want help setting up campaign tracking?
Our advisory team configures engagement scoring and audience sync workflows for your marketing stack.
Visit Accoil Advisors→