Engagement scores that power your team — and your AI agents
A single 0-100 score per account and user, weighted by the behaviours that actually drive value. Continuously updated, delivered everywhere your team works, and structured so AI agents can act on them automatically.
No event counting. No manual health scores. No stale spreadsheets.
Why engagement scores matter
Raw product usage data tell you what happened. It doesn't tell you what it means. User-level analytics show individual activity but miss the account picture entirely. Manual health scores in spreadsheets go stale the moment someone saves them — and none of these can feed an AI agent a reliable signal. Engagement scores solve this. Accoil translates real product usage into a normalised 0-100 score for every account and every user. Scores are weighted by the behaviours that represent genuine product value — not just volume or recency. They update continuously, flow to your CRM, Slack, and support tools, and provide structured context that AI agents consume directly. When Intercom Fin triages a ticket from a score-95 power user differently than a score-23 trial account, that's engagement scores doing the work no raw event stream can do.
- A single reliable signal — not event noise, not gut feel, not a spreadsheet someone forgot to update
- Account-level clarity — built for B2B, where the account is what matters, not isolated users
- Structured for AI consumption — scores, deltas, and segments flow via API to AI support agents, sales copilots, and custom tools
- Always current — continuous updates mean your team and your AI agents work from the same real-time truth
Key capabilities
Account and user scoring
Every account gets a 0-100 engagement score built from the usage of all its users. Every user gets their own score too. This dual-level view is built for B2B — where a single churning user might be noise, but an entire account going cold is a revenue signal. Scores update continuously as new usage data arrives.
Weighted behaviours, not raw counts
Not all product activity is equal. Creating a report matters more than opening a settings page. You define which behaviours represent real value and assign weights accordingly. Scores stay sharp because they're built around what actually drives value for your product — not generic event counting.
Score deltas and trend tracking
A score of 60 means different things depending on direction. Accoil tracks score movement over time — showing which accounts are heating up, cooling off, or dropping fast. Deltas power automated alerts, segment transitions, and the risk signals that AI agents use to prioritise responses.
AI-ready structured data
Engagement scores are structured data designed for machine consumption. Via the REST API and webhooks, scores flow directly to Intercom Fin, Atlassian Rovo, sales copilots, and custom AI tools. An AI agent receiving a support ticket can instantly know whether this is a deeply engaged account or one that barely uses the product — and respond accordingly. No other engagement tool provides this.
How it works
Connect your product data
Accoil ingests event data from Segment, PostHog, Amplitude, and 25+ other sources. If you already track product usage, you already have what you need. AI-powered Product Tracking Skills can audit your tracking coverage and generate instrumentation code for gaps.
Configure what matters
Define the behaviours that represent real product value and weight them. Choose which features matter most and how much each contributes to the score. Coming soon: AI will review your weighting and suggest improvements based on what drives retention across your accounts.
Scores flow everywhere
Every account and user receives a normalised 0-100 score that updates continuously. Scores push to Salesforce, HubSpot, Slack, Intercom, and any tool connected via API. Your team sees them in their daily workflow. Your AI agents consume them as structured context for every interaction.
Most teams are live and seeing scores within 48 hours.
Integrations & actions
Engagement scores reach your team and your AI agents wherever they work — no dashboards required.
CRM sync
Scores, deltas, and segments push directly into Salesforce or HubSpot. Power renewal workflows, segment-based automations, and rep prioritisation with engagement data that stays current.
Learn moreSignals feed
Score changes, segment transitions, and momentum shifts arrive in Slack as daily or weekly roll-ups. Teams act on movement, not static numbers.
Learn moreWorkflow automation
Trigger actions when accounts cross score thresholds, change segments, or show sustained trends. Multi-condition logic connects engagement to your existing operational workflows.
Learn moreAI agent context
Structured scores and summaries flow via REST API and webhooks to AI support agents like Intercom Fin and Zendesk AI, to Atlassian Rovo, and to custom AI tools. Every AI interaction gets engagement context automatically.
Learn moreWhat this unlocks
For customer success
- Spot accounts drifting toward churn weeks before renewal — scores surface the signal, not a quarterly review
- Prioritise outreach by score and trend direction, not gut feel or last-touch date
- Let AI support agents in Intercom or Zendesk triage tickets using real engagement context
For product teams
- See which features drive sustained engagement, not just initial clicks
- Track activation and engagement across cohorts to validate product changes
- Identify where users disengage — score drop-offs point to friction, not just low volume
For sales & revenue
- Identify expansion-ready accounts by score trajectory — rising engagement is a buying signal
- Discover champions inside customer accounts by comparing user-level scores
- Give sales copilots structured engagement data so AI-assisted outreach references real product usage
For leadership
- A real-time, account-level view of customer health — no waiting for quarterly reporting
- Reliable engagement trends that feed forecasting and board-level discussions
- Confidence that your team and your AI tools are working from the same data
“Engagement scores gave us something we never had — a single number our CS team trusts, our AI agents use for triage, and our board sees in every update. We stopped guessing which accounts needed attention.”
See engagement scores in action
Connect your product data, configure what matters, and start seeing 0-100 scores across every account — in under 48 hours.
- Use your existing analytics — Segment, PostHog, Amplitude, and more
- Built for B2B SaaS — account-level scoring from day one
- Weighted scoring you configure — AI optimization coming soon
- Scores flow to your CRM, Slack, and AI agents via API
- No credit card required