Signals Feed

Signals, not dashboards

The important changes in your product — delivered to Slack every morning at 8am. Score shifts, segment movements, activation progress, and AI-written summaries explaining what changed and why.

Your team builds their morning routine around the feed. AI agents get the same intelligence via API.

Signals feed dashboard

Dashboards are where insights go to die

Most analytics tools assume someone will log in, navigate to the right chart, notice the right change, and take the right action. That almost never happens. The result: teams discover problems when a customer complains or a renewal is already lost. Signals Feed inverts the model. Accoil watches every account continuously — scoring engagement, tracking segments, detecting behavioural shifts — and pushes only the meaningful changes to your team in Slack. Daily at 8am. Weekly on Mondays. Instantly when something urgent happens. The same engagement intelligence is available to AI agents via the Open API — structured, machine-readable, and ready for automated workflows. Humans get a Slack feed. AI gets an API. Same signals, two delivery channels.

  • Proactive delivery replaces passive dashboards — changes come to you, not the other way around
  • AI-generated summaries explain what changed in plain language, not just that something changed
  • Predictable cadence means teams build habits around the feed, not around remembering to check tools

Key capabilities

  • Daily and weekly roll-ups

    Every morning at 8am, your team gets a consolidated view of what changed overnight — score movements, segment entries and exits, activation milestones, and new user activity. Weekly roll-ups arrive Monday morning with a broader view. No noise, no duplicates, just the changes that matter.

  • Instant alerts for urgent changes

    Some changes cannot wait for the morning roll-up. Sudden score drops, accounts entering critical risk segments, or key activation milestones trigger instant Slack notifications. Your team responds in minutes, not days.

  • The human interface for Accoil intelligence

    Signals Feed is how humans consume Accoil's engagement intelligence. AI agents can consume the same type of intelligence via the Open API — structured scores, segments, and summaries designed for machine consumption. One analytics engine, two delivery channels built for their respective audiences.

Daily and weekly roll-ups
Instant alerts for urgent changes
The human interface for Accoil intelligence

How it works

01

Accoil scores and segments continuously

Engagement scores update as product usage flows in. Segments shift dynamically. Activation milestones are tracked. AI generates plain-language summaries of meaningful changes across every account.

02

Changes are identified and prioritised

Not every score fluctuation is a signal. Accoil surfaces score drops and spikes past meaningful thresholds, segment transitions, new user joins, activation stalls, and unusual patterns — filtering noise from signal.

03

Signals arrive where your team works

Daily roll-up at 8am. Weekly summary on Mondays. Instant alerts for urgent changes. All delivered to Slack channels — routed to CS, Sales, Product, or Leadership as configured.

04

Choose how you receive updates

Daily feed at 8am, weekly feed on Mondays, or instant alerts for events that can't wait.

Your team never logs into a dashboard. The intelligence comes to them.

Integrations & actions

Signals Feed delivers to Slack. The same intelligence is available everywhere else via API.

Slack channels

Daily and weekly roll-ups delivered to team-specific channels. CS gets at-risk account signals. Sales gets expansion signals. Product gets activation and adoption signals. Each team sees what matters to them.

Instant alert routing

Configure which signals trigger instant alerts and where they land. Critical score drops go to the CS channel. New high-engagement accounts go to Sales. Activation milestones go to Product.

Open API

AI agents and custom tools consume the same signals programmatically. Intercom Fin gets engagement context before responding to a support ticket. Rovo gets account health before suggesting next steps. Same intelligence, structured for machines.

What this unlocks

For customer success

  • Morning roll-up flags three accounts whose scores dropped below 40 overnight — the CS team reaches out before lunch
  • AI summary explains a score drop: primary user went inactive after their team lead left the company
  • Weekly summary shows which accounts are steadily cooling, so QBR prep takes minutes instead of hours

For product teams

  • Weekly roll-up shows a cohort-wide activation stall at the same onboarding step
  • Daily feed catches a sudden spike in a newly shipped feature — confirms adoption hypothesis
  • Segment movement alerts reveal that accounts using the new integration score 20 points higher

For sales & revenue

  • Instant alert when a trial account crosses 70 engagement — sales calls while interest is high
  • Daily feed highlights accounts adding new users, signalling organic expansion readiness
  • AI summary identifies a new power user in a mid-tier account, flagging upsell timing

For leadership

  • Monday morning summary: portfolio health at a glance without opening any tool
  • Instant alert when a top-10 account enters the critical risk segment
  • Fewer surprises at board meetings — trends are visible weekly, not discovered quarterly

The daily feed replaced our Monday status call. Everyone already knows what changed before the conversation starts. Our CS team catches drops the same morning — we stopped being reactive overnight.

Stop checking dashboards. Start receiving signals.

Accoil delivers the engagement changes that matter — to Slack every morning, to AI agents via API, and to your CRM automatically. Your team builds their routine around intelligence that arrives, not tools they have to open.

  • Daily roll-ups at 8am, weekly on Mondays
  • AI summaries explain what changed and why
  • Instant alerts for urgent signals