Accoil for Startups

Accoil for Startups

Accoil for Startups

Accoil for Startups

It's never too early to think about customer retention

It's never too early to think about customer retention

It's never too early to think about customer retention

It's never too early to think about customer retention

Start learning what your best customers are doing in your app so you can find more of them and keep them longer - just $20/month after your free trial.

That's 93% off plus a 90-day money-back guarantee.

A startup program
with no time limit

A startup program
with no time limit

A startup program
with no time limit

A startup program
with no time limit

Only upgrade when you outgrow the program. Until then, get generous access to a platform that lets you:

See Account and User engagement

Engagement tracking spots champions, flags at-risk accounts.


Built for B2B SaaS, so you can see it all.

Track trial and paying customers

Tailor engagement metrics to your specific customer segments.


This isn't one-size-fits-all analytics.

Prioritize conversion & retention activities

Real-time signals prioritize accounts needing attention most.


Identify at-risk accounts before they churn.

Integrate with the tools you use today

Put account and user data into tools you already use (think CRM).


Trigger actions in your current tech stack.

Are you eligible? You can join the program if you have up to 10,000 monthly tracked users, up to 250 monthly active accounts (customers), and you're either bootstrapped or pre-Series B.

Analytics without the headaches

Analytics without the headaches

Analytics without the headaches

Analytics without the headaches

Early-stage startups need product insights to grow, but lack the time and budget to use complex tools. Accoil changes that.

Account and user visibility

Accoil shows you which accounts are solid and which users love your product — so you know who to focus on and who to talk to.

Customizable health scoring

You know what good looks like. Accoil lets you score accounts your way, using your own metrics and segments.

Prioritize your time and effort

Custom scoring means you’ll always know who to talk to — and when. Plus you can pipe all of this data into the tools you're using.

Numbers you need, out-of-thebox.

Out-of-the-box dashboards make it easy to see what's happening at scale. Track scores, activation, adoption, hot & cold accounts, and more.

More features and more details available on the Features Page.

How the Startup Program works

How the Startup Program works

How the Startup Program works

How the Startup Program works

1 — Apply

Fill out the simple application form (most startups are approved within 24 hours)

2 — Connect

Use the API, Tracker JS, or add Accoil as a destination in your Customer Data Platform (CDP)

3 — Retain

Follow our onboarding flow and you'll have actionable data in just a few weeks (not months)

Who is this for?

You're a Founder:

You wear lots of hats and you feel like you're drowning in data, but thirsty for insights.


You need numbers to know if you're building something people really use. And maybe numbers to impress investors.


You also know that complicated, expensive analytics tools can be a distraction.

You're a Product Manager:

You own the roadmap and feature prioritization. You have to understand your users' needs.


You want reliable data to justify roadmap decisions and to understand where new users get stuck in onboarding.


You want to spend more time talking to customers. Less time wrestling with product engagement data.

You're a Customer Success, Growth, or Marketing Leader:

You focus on retaining customers, driving adoption, and finding expansion opportunities.


You're tired of only hearing from customers when something is wrong, feeling like you're fighting fires.


You want proactive health scores, account- and user-level insights, and automated workflows.

Apply right here

Apply right here

Apply right here

Apply right here

You’ll know exactly which accounts and users need attention. Smart scoring and prioritization help you trust the data — and know what to do next.

(No credit card required. Hear back in under 24 business hours.)

For startups, by founders who've been there

Before Accoil, we built a product that Atlassian acquired in 2021. Even then, we couldn’t see which customers needed help or who our champion users were. And so we built the tool we always wanted.

Accoil for Startups gives early-stage teams the signals they need — who’s slipping, who’s sticking — without burning through budget.

Kate Caldecott

COO, Co-Founder

Peter Preston

Co-CEO, Co-Founder

Simon Herd

Co-CEO, Co-Founder

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Who is eligible for the Accoil Startup Program?

How technical do I need to be to use Accoil?

Do I need a credit card for the free trial?

What happens when I go over the MTU and MAA limits?

Can I export my data to other tools?

What does the $20/month include?

Is there really no time limit on the Startup Program?

How does the 90-day money-back guarantee work?

Do I need a developer to implement Accoil?

Early-stage doesn’t mean you have to miss out on advanced product analytics

Fill out the form to get started. We'll get back to you within 24 business hours with all the next steps.

There's no risk. If you're accepted, you still get the 90-day money back guarantee.