Identifying Churn

You can’t fix what you don’t see coming. That’s why looking out for churn indicators early is the first, and best, place to start. 

With Accoil Analytics, you have the tools to catch these signals in time and take action before your customers hit the flashing-red Cancel button. Let’s break down what to look out for, step by step. 

The Metrics That Matter

Some metrics are your best friends when it comes to spotting potential churn. These are the ones to look for:

Above and beyond the metrics, there are some behavioral trends that often show that a customer is losing interest and might well be looking for their coat. These include:

• Lowered engagement: a customer stops attending your webinars, opening your emails, or responding to your content.
  
  

• Cancellation cues: they’re downgrading their plan, canceling auto-renew, or spending time on your cancellation FAQ page.
  
  

• Negative feedback: regular low satisfaction scores or negative comments are a key early warning sign. Accoil’s engagement scoring can highlight users giving low ratings, allowing you to address their concerns head-on.
  
  

With all of these trends it’s very much a case of the earlier, the better. The quicker you see the problem, the quicker you can nip it in the bud.

Using Accoil Analytics to Predict Churn

Your product usage data is, frankly, a goldmine for predicting churn. Accoil Analytics tells you how customers interact with your product and shows you hints that suggest someone is at risk of leaving. For instance, if a customer starts to use using fewer features or their overall activity drops, it’s time to act. 

And it doesn’t stop there. Accoil's advanced analytics tools can even create churn prediction models. These score your customers based on their likelihood to leave, so giving you a cue to focus more on retention.

The Bottom Line: Be Proactive, Not Reactive

Churn doesn’t happen overnight: it builds up over time and, indeed, the businesses that suffer badly from it often turn a blind eye to it before it’s too late. By identifying the early indicators with Accoil Analytics, you can step in before it’s too late. When you stay on top of things, by using these easy-to-use metrics, you’ll turn potential churners into long-term loyalists. If you’re then promoted, with a hefty pay rise, you’ll know the reason why. Your product usage data is a goldmine for predicting churn. Accoil Analytics shows you exactly how customers interact with your product and flags any hints of reduced interest, like when a customer starts using fewer features or their overall activity drops.

And it doesn’t stop there. Accoil’s advanced analytics can even create churn prediction models, scoring customers based on their likelihood to leave. This insight allows you to prioritize retention efforts.

Want to do more than just identify churn? Learn how to predict it before it happens. Dive into the next section, Forecasting Customer Churn: Using Engagement Data for Better Retention, and discover actionable insights to keep customers loyal and engaged