Last Active

What It Is

The Last Active metric shows the most recent interaction a user or account had with your product, helping to identify potential churn risks.

Why It’s Important

Tracking the last active date is essential for identifying potential churn risks. Accounts that have not been active recently may be at risk of disengagement. This metric helps teams prioritize outreach efforts to re-engage these users before they churn.

How It Is Calculated

Last Active is recorded as the date or timestamp of the last user interaction with the product.

Signals of Health or Weakness

• Healthy Signal: Regular recent activity indicates ongoing engagement and satisfaction.

• Weakness Signal: Inactivity for over 30 days could indicate a potential churn risk and require immediate attention.

Who Uses It and When

• Customer Success Teams: Monitor last active dates to proactively reach out to accounts showing signs of declining engagement.

• Product Managers: Use last active data to evaluate the effectiveness of re-engagement features or campaigns.

• Sales Teams: Consider last active dates during renewal discussions to assess risk and tailor the conversation.