Last Active

What It Is

The Last Active metric shows the most recent interaction a user or account had with your product. It’s the clearest indicator of whether users are engaged—or slipping away.

Why It Matters

Timing is everything. Tracking the last active date helps you:

• Identify churn risks early by flagging inactive users.

• Prioritize outreach to re-engage accounts before they disappear for good.

• Spot healthy engagement trends that signal satisfaction and long-term loyalty.

How It’s Measured

This metric records the date or timestamp of a user’s most recent interaction with your product.

Example:

• Last Active Date: January 15, 2025 → Healthy, engaged user.

• Last Active Date: November 10, 2024 → Warning! Likely churn risk.

Signals to Watch

• Healthy Accounts: Regular recent activity (e.g., within the last week) means users are finding consistent value.

• Warning Signs: Inactivity for 30+ days signals disengagement and a need for immediate action.

Who Uses It and How

• Customer Success Teams: Keep a close eye on inactive accounts and send timely re-engagement campaigns to prevent churn.

• Product Managers: Use this data to assess the success of features aimed at reactivating dormant users.

• Sales Teams: Leverage last active insights during renewal talks to personalize the conversation and mitigate risks.

Why It’s Part of Customer Health

At Accoil, Last Active Date is a key piece of the customer health puzzle. It tells you not just who’s engaged, but who’s at risk—allowing your team to act fast and effectively.

Because staying engaged isn’t just about yesterday’s activity—it’s about building momentum for tomorrow.