Account Health: The Key to Smarter Growth

Your best opportunities don’t come from a single user—they come from accounts where the whole team finds value. Let’s talk about how account health can unlock your growth potential.

Why Focus on Accounts?

Your customers aren’t lone wolves—they’re teams. If one user loves your product but their team isn’t on board, that deal isn’t going anywhere. Tracking customer health across the entire account gives you a clear view of which teams are ready to grow with you.

The Problem with User-Level Focus

Basing decisions on one person’s enthusiasm? Risky. It’s like judging a movie based on the trailer. The real story lies in how the team engages. By zooming out to assess account health, you’ll uncover whether the whole team is thriving—or if it’s just a solo effort.

How to Unlock Account Health

1. Map the Whole Team
   Capture activity from everyone on the account. Get a complete picture of how your product fits into their daily workflows.

2. Spot the Champions
   Identify the team members who use your product the most. These advocates can help you build internal momentum.

3. Measure Teamwide Value
   Track account health metrics to see if the team is finding consistent value—collaboration, feature adoption, and long-term success.

4. Double Down on Team Success
   Prioritize accounts where the entire team shows strong engagement. These are the opportunities worth scaling up.

Why It Matters

Focusing on account health means fewer misses and more laser-targeted wins. You’ll know which teams are ready to grow, leading to stronger relationships, better conversions, and long-term success.

Think teams, not individuals. Let customer health data guide your strategy and watch your business thrive.